Simon Bushell of World Entourage has been the go-to for VIP driving in Ibiza since 2006, when he arrived on the island fresh from the A&R department of Sony. Multilingual, and with two decades of experience in the music industry, his contacts were equalled only by his instinctive way with artist relations. His reputation spread entirely by word of mouth and within two years he had been mentioned in a Sunday Times feature on the increasing numbers of HNWI visiting Ibiza, and the specific types of services they required.
His name is one that is passed between some of the most famous people in the world, and the biggest social powerplayers. Indeed, having one of Simon Bushell’s drivers take care of you in Ibiza is considered a must, just like having the right kind of VIP table in Pacha or being invited to the best villa parties.
He has never advertised, rarely gives out a business card, and yet his name is now synonymous with doing Ibiza in a certain style, with a level of driver care guaranteed that prompted a feature in Sunday Times Style magazine’s guide to Summer 2013 about the rise of the clued up, “driver concierge”.
The list of who he has driven again and again is a who’s who of contemporary fame, celebrity and power. From members of the Rich List to pop megastars to the most elite and snobby socialites to celebrities, supermodels, stylists, fashion designers, DJs, famous sportsmen and women, media and even the odd world leader. Bushell has never capitalised on his famous clients, but those famous clients have told their friends who have told their friends – his reputation now precedes him. It is no exaggeration to say that he has added, Who drove you? to the list of questions people ask about any trip to Ibiza.

Kate Spicer 12a Grenfell Road, London, W11 4BN